One of the most important business secrets is that follow-up is everything. Whether they are past customers or people who have shown genuine interest in your work, these are the relationships you should focus on just as much, if not more, than looking for potential new audiences. They are ready and willing to go!
This is where using your list of contacts comes into play. The more people who might be interested in your work see it and get to know you, the more likely they are to buy something from you.
They are worth a lot.
Your contacts are valuable, but you can’t use them if you don’t keep track of them. The more your customers know about you and your work, the more likely they are to want to support you and buy your art.
Whenever you meet someone who is interested in your art, even if they don’t buy it right away. Get their full name, phone number, and email address. And once you know something, hold on to it! Put it in an easy-to-use contact tracking system like Mailchimp, Keap, etc., that can help you go the extra mile with your list of contacts.
Master the art of following up.
When you meet someone who seems interested in your work, you should follow up with an email. People who like your art are worth getting to know. It doesn’t matter if you met them at an art show or at a party where they looked at your work on their phone. It’s best to send a quick “nice to meet you” email within 24 hours of meeting someone. You can also thank them for being interested in your work and ask them to join your mailing list.
This is where the management of contacts comes in.
Who hasn’t kicked themselves when they forgot to follow up or couldn’t remember who was asking about what?
You can now create Reminders that are directly linked to your Contacts in most contact management software. Write down where you met the person, like at an art fair or a gallery show, and link them to a specific piece in your inventory that they are interested in. Some contact management apps now let you add these reminders to your iPhone Calendar, Google Calendar, or Outlook, so you can keep track of all your important dates in your favourite calendar app. You’ll never forget to follow up again, and you can start off on the right foot with your new client.
A better way to share your work and show it off.
When it comes to building relationships and your ultimate goal of selling art, you need a strong follow-through to seal the deal. One way to do this is by showing off your work in a way that is appealing, beautiful, and easy to do. This is exactly what the Public Profile Page does, and it just got even better. It’s still a clean and stylish way to share your work, but you now have more control over how it looks on your public profile. For example, you can now sort your public Pieces and change your profile URL You can also now add URL links to your public Collections and share the page of a specific Piece. Customers will find it easier than ever to buy your work with these new features, and you can breathe a sigh of relief knowing that your art business is running in a professional way.
Don’t forget to sell in a soft manner.
Whether you’re sending personal emails to your biggest fans or monthly newsletters to old and new fans, you might want to end your emails with a sincere “thank you” and a link to a beautiful display of your work. Just say something like, “Want to see more of my work? Here is my Public Profile Page or gallery page where you can see my art gallery.” Use a gentle push to get them to act. One great way to connect with your audience in a real way is to show them your most recent works.
It’s important to keep in touch with the people you know. We can’t stress enough how important it is to keep in touch with your contacts. They are a ready-made audience that you can reach right away. And if you follow up the right way, the person will remember you and be more likely to buy your art.
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owners and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries