Marketing your creative business can be difficult. The thing about creativity is that it isn’t a one-size-fits-all proposition. Because art is subjective, it may be more difficult to gain a following and a loyal customer base.
In reality, you will need to be as creative in your marketing strategy as you are in your work. It is critical to add some style and personality to how you promote yourself and your work in order to find your ideal client and appeal to as many people as possible.
So, how do you market your art and design business?
People are more likely to purchase something that they can see and appreciate in person. You can make your items look as beautiful as possible online, but having a physical location where people can come to see your work will help you close a sale. You can have your open studio for clients to visit or by appointment too.
Ideally, you should look for a location that is known as a creative hotspot. Joining forces with like-minded creative businesses will help you gain traction with passing trade. Finding a location in a growing area of town, or even a newly built complex such as in a mall or shopping centre, which houses retail outlets, hotel suites, and apartments, will help. A high-traffic area will benefit you and allow you to make the most of your space in order to draw people inside.
Whether you love it or despise it, there is no denying that social media is an absolute powerhouse when it comes to reaching people far and wide. Create your art business accounts and show off your work to its full potential. You want to attract people from all over the world, and being able to market your work across all social media channels will allow you to reach as many people as possible.
Be succinct and consistent in your approach, and inject your own personality into your profiles.
Consider the local.
Art or craft fairs, markets, conventions, and pop-up stalls are all excellent ways to get out and about in your community and connect with people on a more personal level. Showing off your skills and marketing yourself will always help you increase sales and make your business a success. It is critical to focus on your niche and attend shows that are relevant to you and your potential clients.
A strong online presence goes hand in hand with social media. You want to be found by people by being searchable in search engines for keywords related to your niche. So it is ideal to regularly update your website with new and informative content, as well as your new creations and products. Implementing good SEO practices to help you reach the top of search results for inquiries related to and similar to your business is also important.
When it comes to online marketing, SEO is a powerful tool that can work for you 24 hours.