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The methods listed below will assist you in getting ready and taking care of all the necessary preparations for your market.
Make a production schedule:
If you’re making a new start, have a plan in place and give yourself at least 12 weeks to gather your goods. We advise our artistic clientele to develop a 90-day strategy. If you plan to attend markets frequently, you must continue to develop and produce products to meet the demands of various market occasions. The secret is to schedule your tasks in reverse order, then move forward to the market’s last day. You will cover every facet of the market event if you proceed in this manner.
Layouting out your stalls is another stage in getting ready for a market. Your acceptance ought to include a map showing the location of your stall. Knowing how much space you have will be made easier by this. Make a map of the locations you want all of your stock to be. It will be much simpler to set up on the day if you take the time to create a model display of your product at the stall before leaving home, or at the very least, design your display on paper.
In order to have access to your unpacked supplies when you are prepared to pack up and leave, it is a good idea to store them in the stall as you pack. Depending on how big your stall is, this will vary. You may be given a room at some events to keep your boxes and additional merchandise; for further information, speak with the event organiser. Make sure you have the essential tools you’ll need for setup before the event and breakdown after it’s over. Once your stand is set up and attractively assembled with goods, take a few pictures. Keep your stall clean, orderly, and dust-free.
Showcase your products in the best possible light. Choosing suitable pricing to offer your product at might be just as important to securing a sale as a product presentation. Few or no sales will be made as a result of a poor appearance or excessive pricing. Similarly to this, if you don’t state an item’s pricing clearly, you won’t close many deals. Many buyers are too polite to enquire or may believe the cost is too high. If you need to bargain, include a little percentage to your sale price that can be taken off. You can arrange your products in a variety of ways, such as by topic or price range.
You may include a section like “Gift under $20,” for instance. Choose a tempting price range or a section with gift suggestions for Mother’s Day, etc. You only have one or two trading days, so review it after your first day and make any necessary changes.
The next stage is to decide how much you want to price each of your products after you have arranged the layout of your stand. The more expensive items could be placed in the front so that customers must pass them to access the cheaper ones. To ensure that your pricing is appropriate and not excessively high or low, you should consult with other promoters regarding prices. To provide the impression that customers are receiving a good deal, it might also be a good idea to cut some inventory and offer them as “Market Specials” for a little less.
Have the sale price below the retail price, perhaps with the retail price crossed out. This will encourage customers to buy now rather than later if they are aware that the product’s pricing is set at this level at all times. This is merely a suggestion to help you draw customers to your stall; if you choose not to lower your prices, that is perfectly acceptable; instead, you should think of another incentive to draw clients. This could be something as simple as a gift with purchase or a buy one, get the second one half-off deal. Be innovative in your strategy.
When organising a market, be sure to include something that visitors may take home with them even if they choose not to purchase from you. Give them something that will help them remember your name, such as a pamphlet, postcard, business card, or another item with your contact information and website on it. Take advantage of using QR Code, and print it on your business card, brochure or flyers. They can then use your website or phone you if they decide to place an order in the future. Prepare your product kit in advance for any potential retailers who could be interested in carrying your product.
People enjoy receiving free gifts as long as you are advertising your company. If you have the money, make miniature thank-you cards out of leftover fabric or get free magnets with your company information printed on them to give away. There are countless possibilities; all you need to do is explore and decide which ones would work for your business.
Pen & Paper:
Another thing to keep in mind while organising a market booth is to make sure there are always enough pens available so that customers have something which they can write with. In order to send out newsletters and promotional materials, you need also to have a guest book or mailing list form on a clipboard where visitors may leave comments and provide their e-mail addresses. Keep the clipboard for the mailing list accessible so that individuals may add their emails to the list. To encourage the following consumer to fill out theirs, it is always a good idea to have a few listings displayed on the form.
These days fewer people use cash to pay for things so, it is necessary to have an EFTPOS machine available to take payment. Shop around for a suitable EFTPOS machine.
Check-in next week for Part 3 on “Strategies for Preparing a Market Stall”
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