Design studios create repeat patterns for a wide range of products, from textiles and wallpaper to homeware and stationery. To sell these patterns, they often rely on surface design marketplaces, which are online platforms that connect designers with buyers. However, with so many patterns available, it’s essential for studios to present their work in a way that stands out and attracts potential customers. Here are some common strategies that design studios use to showcase their repeat patterns on surface design marketplaces:
- High-quality images and mockups: To give buyers a clear sense of what their patterns will look like in use, design studios often provide high-quality images and mockups that show the pattern in context. For example, they might show the pattern on a pillow, a tote bag, or a wallpapered room. This helps buyers envision how the pattern will look in their own homes or on their products.
- Detailed product descriptions: Along with images, design studios provide detailed product descriptions that include information about the pattern’s size, colour scheme, and style. They might also describe the inspiration behind the pattern or explain how it was created. This information helps buyers understand the pattern’s unique features and decide if it’s a good fit for their needs.
- Multiple colourways and variations: To appeal to a wider range of buyers, design studios often create multiple colourways and variations of their patterns. For example, they might offer a floral pattern in a pastel colour scheme as well as a bolder, brighter version. This allows buyers to choose the colourway that best suits their preferences and needs.
- Licensing options: Design studios often offer different licensing options for their patterns, depending on how the buyer plans to use them. For example, they might offer an exclusive license for a higher price that gives the buyer sole rights to use the pattern. Alternatively, they might offer a non-exclusive license that allows multiple buyers to use the pattern. By providing licensing options, design studios can cater to buyers with different needs and budgets.
- Social proof and testimonials: To build trust with potential buyers, design studios often provide social proof in the form of testimonials from previous customers. They might also share photos of their patterns in use by other businesses or individuals. This helps buyers feel more confident in their purchase and encourages them to choose the studio’s patterns over others.
In addition to these strategies, design studios may also use other marketing tactics such as email newsletters, social media ads, and collaborations with other businesses. By combining multiple marketing strategies, design studios can increase their visibility and reach more potential buyers on surface design marketplaces. Ultimately, the success of a design studio’s pattern sales depends on the quality of their work, the uniqueness of their designs, and the effectiveness of their marketing efforts.